The ABA is proposing changes to the Model Rules on lawyer advertising, modestly streamlining them and trying to re-establish their relevance to the way lawyers and clients interact in the digital age. The proposed amendments and their supporting memo fail to make any express adjustment for the elephant in the room — on-line referral services
Looking for creative legal marketing? Try doughnuts.
Law firm-branded coffee mugs; golf umbrellas with the firm logo; managing-partner bobble-head dolls — giving away law firm tchotchkes like these is often part of a firm’s marketing program. (Well, maybe not the bobble-heads; I made that one up.)
But how about delivering doughnuts to banks and real estate agents to encourage them to refer