As we’ve noted before (here and here), the ethical duty of confidentiality is broad, and can even cover publicly available information. Now comes a reminder that based on the confidentiality rule you should obtain consent before using your client’s name in marketing materials — and that some jurisdictions go even farther. For instance,
law firm marketing
Looking for creative legal marketing? Try doughnuts.
By Karen Rubin on
Posted in Advertising and Solicitation
Law firm-branded coffee mugs; golf umbrellas with the firm logo; managing-partner bobble-head dolls — giving away law firm tchotchkes like these is often part of a firm’s marketing program. (Well, maybe not the bobble-heads; I made that one up.)
But how about delivering doughnuts to banks and real estate agents to encourage them to refer…