Advertising and Solicitation

LinkedIn last week announced a “rethinking” of its endorsement feature, first launched in 2012. Starting with its mobile app, the service says it has “improved targeting” so people looking at your profile will see the endorsements for you that are most relevant to them. Coming on the heels of this development, a new Ohio ethics opinion reminds us that we should be monitoring endorsements and other kinds of testimonials to ensure they are within ethical bounds.
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Avvo has a First Amendment right to use a lawyer’s publically-available information to generate advertising revenue for itself, the district court for the Northern District of Illinois held on September 12. The ruling means that Avvo can park ads for your competitors on the profile it creates for you — unless you pay Avvo to keep them off.
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Dislike, croppedLawyer-rating site Avvo is violating a state statute barring unauthorized use of “an individual’s identity for commercial purposes,” an Illinois lawyer has charged in a putative class-action complaint filed last week in the chancery division of Cook County Circuit Court.

Fee- based marketing plan

The gist of the complaint is that without any authorization or

StoreIt’s pretty circular for a legal blogger to write a blog post about — blogging.  But bear with me:  there’s a legal ethics issue in here.  Thomson Reuters recently introduced a new product for busy lawyers who “do not have time to write articles,” but want to produce a blog.  (Hat tip to @kevinokeefe over

IdeaA Florida Bar rule blocking a personal injury law firm from stating that it specializes in mass-tort cases is unconstitutional as applied, a Florida federal district court recently held.  The court enjoined the Florida Bar from enforcing its Rule 4-7.14(a)(4), which prohibits statements “that a lawyer is … a specialist, an expert, or other